Can cafe signs bring in more tourists?
The quick answer…YES. Let’s find out more.
Well designed, eye catching signage can help capture attention and provides a great opportunity to showcase your products and services. Put your signage in strategic places like near gateway signage, near the entrances to townships, near tourist landmarks like buildings, museums, information centres and more. Use outstanding, high quality photographs and catchy phrases to capture attention. Ensure your sign has a big impact by creating the content on the sign to portray how customers would feel when in the establishment, not necessarily what they will buy.
For example,
If you offer quick takeaway fish and chips on the Esplanade, you could showcase a great photo of a family leaving the shop smiling with their food with a phrase attached: “Get them to the beach quicker.” This signals to customers that they will be able to spend more quality time with their family rather than waiting for the food.
If you offer a fine dining romantic experience for couples, you could showcase a sign that has a couple laughing and embracing each other with a beautiful environment around them. This signals to customers that they will feel relaxed and taken care of within that establishment.
Quick tips for a great sign:
A design that has highly legible fonts
Minimalistic design with minimal words is better than cluttered signage
Ensure your brand is cohesive, if you have more than 1 sign make them look similar. Add your logo.
Situate your sign in a high traffic place with good visibility. If you own a cafe, you could put your billboard near the gateway signage of the town your cafe is located in and be the first place visitors will see and hopefully go to!
